RAK Ceramics has been chosen one of the most innovative companies by the 2020 GCC Edition. The Gulf News Sponsored publication focuses on the companies whose innovation drives the Middle East towards World Expo in 2020.
“At RAK Ceramics, we consider our investment into new technology to be a key competitive advantage and we continue to be leaders in technological innovation and product development “, afirm Abdallah Massaad, Group CEO of RAK Ceramics. The company is also known for their wide product range and the ability to produce bespoke ranges for both small and large scale projects.
In tiles, the company has introduced innovative technologies and created new designs to meet the needs of architects and end users across all international markets. “We have focused on creating new sizes, new dimensions and taken fresh approach to how we present our collections, with more attention to details and trends. All of these changes are moving us in the right direction to becoming a complete ceramic lifestyle solutions provider” observes Massaad.
On the other hand, the premier brand recently developed new sanitary collections incorporating the latest rimless technology, and has added two collections to complete its contemporary bathroom suites with a range of shower trays and vanity furniture.
RAK Ceramics continues to stay the course and on growth trajectory. They stand out for their forecast of opportunities and also for their confrontation of challenges. “There are positive signals around the region which show that we are entering into a new period. We can expect growth in many of our core markets and recently the UAE and Saudi Arabia announced higher government infrastructure budgets, which is good for our business”, assures Masaad.
All this added to the continuous usage of technology in their processes, has enabled to RAK Ceramics to have at their finger-tips no limits, and they have evolved from being a ceramics manufacturer, to becoming an inspirational lifestyle ceramics brand.